Marketing Strategist
Job Description
Cuningham is seeking a skilled Marketing Strategist to lead the development and execution of comprehensive marketing strategies that support our growth goals and strategic priorities. In this role, you'll oversee the entire marketing journey-from awareness to engagement and client selection-ensuring all efforts are cohesive and impactful. You'll lead the creation of an annual marketing plan and asset strategy, collaborate closely with Business Development and Communications teams, and leverage data to position Cuningham as a competitive force in the architecture and design industry. If you're a proactive strategist with a passion for innovation and data-driven marketing, we invite you to help shape Cuningham's market presence.
What you will do:- Lead development and execution of Cuningham's annual marketing plan inclusive of the marketing budget.
- Lead the development and execution of Cuningham's marketing asset strategy and asset management platform ensuring that marketing positioning and pursuit materials are compelling content, provide accurate data, and aligned with brand standards.
- Collaborate with Business Development Strategists, Communications team and studio leadership to address the needs and interests of Cuningham's target audiences.
- Leverage all marketing assets (graphics, written, etc.), developing new content as needed to position Cuningham competitively in all relevant markets.
- Lead development and execution of Marketing's data capture and management strategy.
- Lead digital content development and deployment strategies in support of Cuningham's visibility priorities in coordination with end-to-end marketing platforms.
- Identify potential market lags and recommend strategies to pivot to meet changing demands.
- Responsible for the management and improvement of processes and tools that facilitate marketing workflows.
- Research, develop and manage an AI integration strategy for facilitating the production and management of marketing positioning and pursuit materials.
- Maintain awareness of current trends and developments in marketing practices and the A+D industry.
- Manage and promote the implementation of new approaches, policies, and procedures to effect continual improvements in the efficiency of Marketing's processes, tools and services.
- Manage the day-to-day operations of the marketing team.
- Support recruiting process.
- Adopt and proficiently use: MS Office, Deltek Vantagepoint, Open Asset, Adobe Creative Suite, Bluebeam, Ceros, Miro, Flowcode, Hub Spot (or other)
- 10+ years of professional marketing experience with 4 + years of that being Architecture, Engineering and Construction (AEC) experience.
- Bachelor's degree in marketing, communications or related field, or commensurate experience.
- Proficiency with MS Office, Adobe Creative Suite required.
- Proficiency with Bluebeam, Deltek Vantagepoint (CRM), preferred.
- Coaches managers and leaders on how to effectively communicate feedback clearly and with empathy.
- Ensures that the time available for collaboration adds significant client value, project progress and overall business results.
Compensation provided is based on our national range which varies by work location and may also depend on accreditation, experience and responsibilities. Our talent management team can share more about the specific salary range for your location during the hiring process.
Compensation range updated 7/09/2024
Benefits: Cuningham offers a variety of benefits to employees including; health insurance, dental insurance, vision insurance, an employee wellness program, life and disability insurance, 401k retirement savings plan, paid holidays, and paid time off.
Why Cuningham?
Together, we create enduring experiences for a healthy world.
Whether we are celebrating at a Spirit hour, nurturing an equitable and just work environment, or delivering regenerative design solutions to restore natural and human systems, each exchange is an opportunity to create a better future and support the health of our talent and communities. Our values are simple and impact every aspect of our practice:
Celebrate curiosity.
Design the future.
Restore the earth.
Take care of each other.
Have fun.
What can we create together?
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Cuningham is an Equal Opportunity/Affirmative Action Employer and values the strength diversity brings to the workplace when combined with equity and justice. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status.
Cuningham Group provides equal employment and affirmative action opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
Cuningham Group is a federal contractor or subcontractor subject to certain governmental recordkeeping and reporting requirements for the administration of civil right laws and regulations. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law.
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