Children's Home Society of Florida

Since opening our doors in 1902, CHS became a part of Florida's history.

CHS has been committed to growing and evolving to provide the right services and solutions to address the needs of children and families throughout the changing times. Every day, our team works with parents and kids to empower them and encourage them. With innovative technology solutions and a dedicated, experienced team throughout the state, we’re changing the face of foster care and positively impacting children and families’ lives for generations to come.

Join our team to continue to do good and create history serving Florida's children and families!

The Public Relations Specialist supports CHS’ media, social media and public relations strategies and initiatives to elevate CHS’ position and reputation, and to support client recruitment, talent recruitment and constituent engagement efforts. Overall, the Public Relations Specialist contributes to the CHS high-performance culture by exhibiting our values and providing quality results that position CHS as the leader in delivering proactive behavioral health, child welfare, community and early childhood solutions for children and families.

WHY JOIN CHS?

• Uplifting mission-driven work culture
• Make an impact in your community and become a part of Florida's history!
• Growth and professional development opportunities
• Great benefits package, including generous paid time off and holidays

Primary Job Functions

1. Support CHS’ media, social media and public relations strategies and initiatives to elevate CHS’ position and reputation, and to support client recruitment, talent recruitment and constituent engagement efforts.

• Cultivate media contacts to increase public visibility of CHS, and maintain media contact lists.
• Coordinate media relations initiatives, including developing, producing and distributing media releases, public service announcements and advertisements.
• Monitor, track and analyze media coverage, including the management of media reports.
• Partner with program and support teams to identify and pursue media opportunities.
• Develop and coordinate public relations strategies and initiatives to elevate CHS’ reputation in regions and throughout the state.
• Provide strategic and tactical social media support to CHS’ regions and programs.
• Participate in the development and implementation of digital marketing strategies.
• Monitor, track and analyze digital marketing efforts, and make recommendations based on data.
• Create social media content to driven to increase engagement and brand awareness for CHS.
• Participate in the quality management process.
• Maintain media room on the CHS website.
• Lead the internal distribution of media hits to ensure internal and external stakeholder awareness of coverage.
• Uphold and protect the CHS brand.
• Monitor industry news to identify and pursue opportunities to pitch CHS.
• Monitor news and trends related to CHS, CHS leaders, the child welfare industry and related causes.

2. Contribute to a positive, engaging work environment.

• Develop a strong knowledge base and stay current on job-related issues and trends.
• Participate actively in departmental meetings, training and education, as well as the quality process.
• Comply with CHS’s code of conduct, policies, procedures and other obligations.
• Assist with training other team members and providing back up when necessary.
• Pick up projects on the fly; perform other duties as assigned from time to time.
• Demonstrate the CHS Common Bond values in the performance of all job duties.

Job Qualifications

Education, Licenses & Certifications:

• Bachelor’s degree in Public relations, Communications, Journalism or related field from an accredited university, required.

Experience:

• Minimum of 2 years progressive experience in media relations with proven results, required.
• Experience managing a business/brand social media presence, required.
• Experience working in a fast-paced, deadline-driven environment, required.
• Experience working in a results-oriented team, required.
• Demonstrated success in organic social media marketing, preferred.
• Experience working in paid digital media strategies, preferred.
• Minimum of 2 years experience in non-profit and/ or agency setting, preferred.

Competencies

Knowledge of:

• SOCIAL SERVICES INDUSTRY | MEDIA LANDSCAPE | MEDIA AND DIGITAL MEDIA BEST PRACTICES

Skills and Proficiency in:

• Cision, Wordpress, Facebook Ads Manager, Paid digital marketing, email distribution systems
• Social media platforms, including Facebook, Instagram, Twitter, LinkedIn and YouTube
• Strong organizational, project management skills
• Strong interpersonal skills
• Strong written and oral skills, including public speaking and presentation skills

Ability to:

• Create focus on key priorities.
• Analyze data and make decisions based on results.
• Develop and maintain strong internal and external relationships, including with the media.
• Provide strategic social media and media guidance and support to regions.
• Redirect opportunities from media to digital media (social media, blogs, etc.) as needed.
• Maintain a strong customer service orientation.
• Understand what makes a story newsworthy.
• Find and pitch unique angles.
• Commit to providing high customer satisfaction with positive service delivery results.
• Be energetic, passionate and adaptable with a deep commitment to social service, empathy for children and families and a positive approach to embracing and managing change.
• Perform at a high level of autonomy, with general supervision.
• Perform under strong demands in fast-paced, diverse, sometimes ambiguous environments.
• Handle highly stressful, sensitive situations; maintain confidentiality and professional boundaries.
• Meet critical deadlines, while maintaining attention to detail, accuracy and quality.
• Demonstrate the behaviors of our CHS Common Bond Values.

Together, good can be done.